Minx Goes LIVE on TVSN

Minx Goes LIVE on TVSN!

Well… that was a little bit exciting! ✨

I’ve just returned from an incredible few days with TVSN — Australia and New Zealand’s dedicated live television shopping channel — where I had the absolute pleasure (and slightly nerve-wracking experience!) of taking Minx LIVE on air for six shows over four days.

And what a ride it was!

With 85 Minx styles hitting the screens, we saw some fantastic results, with many styles coming incredibly close to selling out. But the real highlight for me was hearing the feedback coming through from women watching at home.

There was so much excitement from Australian customers who were thrilled to say, “Finally — Minx is in Australia!”, alongside lots of lovely new customers discovering Minx for the very first time.

Being live on television is certainly a different experience from sitting at my design desk! There were definitely a few butterflies before the cameras rolled, but once we got talking shoes, design, comfort and all things Minx, I absolutely loved it.

After more than 25 years of designing Minx, it’s incredibly special to see our little New Zealand brand reaching a whole new audience across the Tasman.

A huge thank you to the TVSN team for having me, and to everyone who tuned in, purchased a pair, sent through feedback or discovered Minx for the first time.

Australia… we’re very excited to finally be stepping out with you!

Cush x
Designer & Owner, Minx